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Brand Awareness… where do we start?! For those of you who may not know what brand awareness is, it’s a term that describes how aware customers are of a brand or their products. It is an important measure for social media marketers and business owners, it enables us to measure how recognisable our brand is to our target audience. Which is vital to giving you a perfect marketing strategy to enhance your digital presence.
Quality brand awareness is what separates the good brands from the greats. You would be surprised at the amount your sales could increase from increasing your brand awareness, a lot of companies may believe they don't need it if they are making enough money to get by. Which in short term, would work very well, but this is all about the bigger picture, this is about the longevity of your business. Not only could it boost your sales in the short term, but it can also maintain your position in this new modern society and give you a competitive edge.
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Some of the benefits:
Increased customer loyalty
The more your clients sees your brand and recognises it, that same familiarity creates a sense of trust that people attach with well-established companies. Let me ask you a question, when a company that you don't recognise calls/emails you, do you feel secure and like you initially want to purchase from them? More than likely the answer is no and you would want to know more about the company before making any decisions.
Providing a foundation for growth
When trying to grow a brand you are going to need one of the following; loyal investors or a large loyal customer base. Both of those things are leveraged through having a solid brand. An investor is more likely to be interested in parting their money with you, if you have a higher brand awareness.
Helps when introducing new products/services
The more recognised your brand is, the easier it becomes when wanting to sell a new product or service. Due to your brand having it's customers trust, they are more likely to buy into your new idea. This makes your advertising campaign more effective also, with the fact your clients are going to engage with your content.
Build equity
This is the value your brand holds past your physical assets like property and equipment, when developing a strong brand awareness you also increase the overall value of your business. A positive word of mouth can play a heavy roll in how much you can sell shares/partnerships within your business.
Our experts main priorities is to increase your brand awareness, which in affect drives sales from your customers. The team works in a professional manner and always ensures brand identity is at the forefront of how we implement marketing techniques. This has been recognised to develop solutions, drive customer satisfaction and grow the brand.